SEO Best Practices

SEO (Search Engine Optimization) is a concept that you should know if you want to improve your website’s ranking on search engines like Google, Bing, and Yahoo. There are many ways to accomplish this through enhancing your site using optimized URLs, page titles, meta descriptions, and content as well as using mobile-first design strategies. The following are a few basic elements of SEO. For more information or for a complimentary consultation on the optimization of your site, please contact us today!

Title – Give each page a unique and descriptive page title. While many search engines measure pixel length for page titles, 60 characters tends to be a close approximation of the recommended length.

Meta Description – Meta descriptions should accurately describe the page and invite users to click through from search engines to view the page. Lengths may vary by page, but a general rule is to keep the most important details in the first 160 characters with the upper limit at 300 characters.

Page Content – When developing your page content, consider the user first and then the search engines. By taking this approach, the optimization will be more natural and have a better chance of engaging the user. Be sure to optimize page headings (H1, H2, etc.), images, links, and text with keywords that accurately reflect the topic of each page.  

Mobile Optimization

One big factor in SEO is page speed and mobile optimization. It's easy to want to add a wealth of flashy graphics and neat animations, but the more baggage you add to your page, the more it will slow it down causing issues when search engines index your page. If your page takes longer to load, it may impact your SEO score negatively. In addition, many search engines evaluate mobile accessibility as a ranking factor. Here are some ways that you can optimize your site to perform better and help improve your SEO score:

  1. Use responsive design to ensure your site provides the best user experience possible on all device types.
  2. Optimize your images to load quickly and reduce overall page size
  3. Eliminate render blocking CSS and JavaScript and prioritize asynchronous loading.
  4. Keep H1 tags and important content "above-the-fold"
  5. Avoid using outdated technologies like Adobe Flash and Silverlight that cannot be used on mobile
  6. Where possible utilize technologies like AMP.

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